Campaigns & Copywriting

The art of persuasion.

I use MailChimp to construct, deploy, analyse, and adjust email marketing campaigns like this example.

I co-manage many social media accounts for C31 Melbourne and its associated businesses, on Facebook, Instagram and YouTube. I also oversee Facebook advertising copy for 50+ clients at a time. Some examples are here. 

I've written several successful grant applications. Most recently, C31 were awarded an Impact Grant from Helen Macpherson Smith Trust, for the Community Builder project. This copy is confidential.

Do your online videos lack punch? I specialise in bringing complex ideas to life, including a successful pitch to YouTube Australia, and a campaign to reach one million Australians online, which you can see here.

Most of these are confidential, but here is an example.

I've been contracted to write hundreds of SEO articles for companies including Web Marketing Experts - some examples are here.

At C31 Melbourne, we produce around 150 TVCs for local small and medium-sized businesses each year. I've written more scripts than I care to remember! Some examples are here. 

A little insight into my psyche here.

Website Copy

I write copy for websites including Project 1 Million, ThirtyOne Digital, and The Scape Artist, which currently sits at position one for key search terms like 'Ballarat landscaping' - using only organic SEO.