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Victoria University; Melbourne, VIC — Master of Communication, 2017-2019 (in progress)
La Trobe University; Bundoora, VIC — Bachelor of Arts: Media Studies & History, 2005-2009
DIGITAL MANAGER, CHANNEL 31 TV; MELBOURNE, VIC 2013—PRESENT
Responsible for development and implementation of digital strategy in order to create opportunities for engagement with stakeholders including content producers, sponsors, community groups, festivals, corporations and other organisations.
Transformed sales strategy of C31 by identifying new software and processes; responsible for business development due to creation of two successful digital revenue streams.
Coached a team of five Sales Account Managers to transition from selling television advertising spots to digital and online sales products.
Managed copywriting and editing for 40-50 client accounts at a time, including television commercials, online video, and Facebook and Instagram ads.
Developed successful clicks to website, lead generation, local awareness and content marketing campaigns; performed A/B testing; targeted custom audiences; conducted reporting calls with customers.
Effectively managed my time to prioritise and complete a large number of competing tasks under pressure of daily deadlines, including constant customer service, scheduling workflows for 24-hour TV broadcast, managing client accounts, developing stakeholder relationships and performing administrative tasks.
Completed tasks efficiently and with a high level of accuracy and attention to detail, as shown in my role as copy editor, proofreader and grant writer for the organisation; responsible for press releases, reports to Board and Government, digital and social communication, advertising copy, grant applications and evaluation reports.
Worked independently and cooperatively as a member of the C31 Programming, Production and Sales teams; proven leadership of junior staff and interns.
High level interpersonal skills, excellent public speaking and presentation technique; proven ability to communicate clearly with diverse audiences.
Highly proficient with digital tools and software including word processing, spreadsheets, email, Adobe Photoshop, social marketing platforms, CRM systems, web CMS; Squarespace and organic SEO gun.
OVERSEAS TRAVEL & WORK EXPERIENCE 2012—2013
Travelled extensively for two years; worked several hospitality jobs.
CUSTOMER SERVICE CONSULTANT, WATSONIA PUBLISHING; BULLEEN, VIC 2009–2011
Handled customer service and administrative tasks in a calm and professional manner, while also managing production and dispatch of approximately 1000 training manuals per week.
Excellent time management under pressure of multiple daily dispatch deadlines while processing enquiries and inbound customer orders.
Demonstrated ability to solve problems as the digital native and all-rounder within a small business team.
Maintained highly professional written and verbal communication standard at all times; provided help desk phone support for teachers of computer training in a diverse range of academic and community contexts.
Completed data entry, order documentation and accounting processes with a high degree of efficiency and attention to detail.
FULL TIME STUDY; MELBOURNE, VIC 2005-2008
BRAND AMBASSADOR, JIM BEAM ON CAMPUS; BUNDOORA, VIC 2006—2007
Event planning & execution for 2,000+ attendees; talent booking & management; online and P2P marketing.
CADET JOURNALIST & PHOTOGRAPHER, ELLIOTT MIDLAND NEWSPAPERS; CASTLEMAINE, VIC 2004—2005
Reporting on court cases, sports & local events; action photography; newspaper layouts.
Customer service, stakeholder engagement, presenting & public speaking, relationship management, digital strategy, copywriting, client account management, social media community building, grant writing, planning & deploying public relations campaigns, communicating in a team, project management.