CV

Curriculum Vitae

 

PDF available here.

Education

Victoria University; Melbourne, VIC — Master of Communication, 2017-2019 (in progress)
La Trobe University; Bundoora, VIC — Bachelor of Arts: Media Studies & History, 2005-2009

Experience

DIGITAL MANAGER, CHANNEL 31 TV; MELBOURNE, VIC 2013—PRESENT

  • Responsible for development and implementation of digital strategy in order to create opportunities for engagement with stakeholders including content producers, sponsors, community groups, festivals, corporations and other organisations.

  • Transformed sales strategy of C31 by identifying new software and processes; responsible for business development due to creation of two successful digital revenue streams.

  • Coached a team of five Sales Account Managers to transition from selling television advertising spots to digital and online sales products.

  • Managed copywriting and editing for 40-50 client accounts at a time, including television commercials, online video, and Facebook and Instagram ads.

  • Developed successful clicks to website, lead generation, local awareness and content marketing campaigns; performed A/B testing; targeted custom audiences; conducted reporting calls with customers.

  • Effectively managed my time to prioritise and complete a large number of competing tasks under pressure of daily deadlines, including constant customer service, scheduling workflows for 24-hour TV broadcast, managing client accounts, developing stakeholder relationships and performing administrative tasks.

  • Completed tasks efficiently and with a high level of accuracy and attention to detail, as shown in my role as copy editor, proofreader and grant writer for the organisation; responsible for press releases, reports to Board and Government, digital and social communication, advertising copy, grant applications and evaluation reports.

  • Worked independently and cooperatively as a member of the C31 Programming, Production and Sales teams; proven leadership of junior staff and interns.

  • High level interpersonal skills, excellent public speaking and presentation technique; proven ability to communicate clearly with diverse audiences.

  • Highly proficient with digital tools and software including word processing, spreadsheets, email, Adobe Photoshop, social marketing platforms, CRM systems, web CMS; Squarespace and organic SEO gun.

OVERSEAS TRAVEL & WORK EXPERIENCE 2012—2013

  • Travelled extensively for two years; worked several hospitality jobs.

CUSTOMER SERVICE CONSULTANT, WATSONIA PUBLISHING; BULLEEN, VIC 2009–2011

  • Handled customer service and administrative tasks in a calm and professional manner, while also managing production and dispatch of approximately 1000 training manuals per week.

  • Excellent time management under pressure of multiple daily dispatch deadlines while processing enquiries and inbound customer orders.

  • Demonstrated ability to solve problems as the digital native and all-rounder within a small business team.

  • Maintained highly professional written and verbal communication standard at all times; provided help desk phone support for teachers of computer training in a diverse range of academic and community contexts.

  • Completed data entry, order documentation and accounting processes with a high degree of efficiency and attention to detail.

FULL TIME STUDY; MELBOURNE, VIC 2005-2008

BRAND AMBASSADOR, JIM BEAM ON CAMPUS; BUNDOORA, VIC 2006—2007

  • Event planning & execution for 2,000+ attendees; talent booking & management; online and P2P marketing.

CADET JOURNALIST & PHOTOGRAPHER, ELLIOTT MIDLAND NEWSPAPERS; CASTLEMAINE, VIC 2004—2005

  • Reporting on court cases, sports & local events; action photography; newspaper layouts.

Personal Development

Strategic Grants Grant-Seeker Workshop (2017); YouTube Certified (Channel Growth, Digital Rights Management); Squarespace Circle member; Evernote Community Leader.

Skills

Customer service, stakeholder engagement, presenting & public speaking, relationship management, digital strategy, copywriting, client account management, social media community building, grant writing, planning & deploying public relations campaigns, communicating in a team, project management.